It's "Poladroid," a tool that turns digital images into pseudo-Polaroid instant prints complete with the soft focus, odd color shifts, white borders, and other artifacts of that pre-digital medium.
Example:

There's a huge gallery of Poladroid images here, some quite artistic and wonderful:
http://www.flickr.com/groups/poladroid
The software is free and very easy to use:
http://www.poladroid.net/
Have fun!
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