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Tech journalist since the dark ages. Windows Secrets, LangaList newsletter, Windows Magazine (NetGuide, Home PC), Byte, Popular Computing, yadda yadda yadda. Google me, if it matters.

This feed is mostly personal interest; it's NOT my professional writing. There's tech here, yes, but also lots of general science and some politics and weird humor thrown in.

Friday, July 15, 2011

The Science Behind Fanboyism (via Slashdot)

"We've all encountered fanboys. They lurk on messageboards and in comment threads, ready to trumpet the benefits of their product or brand of choice with Cheeto-stained fingertips. And it's not their fault. This analysis of the scientific research on the subject reveals that our brains unconsciously develop an affinity for products we choose over similarly attractive alternatives. Duh, right? But what's really interesting is that this affinity exists not just among adults, but also children, monkeys, and even amnesic subjects with no memory of their original choices. We're all hard-wired to be fanboys, it seems. Some of us just do a better job of overcoming our subconscious tendencies."

http://science.slashdot.org/story/11/07/15/1331243/The-Science-Behind-Fanboyism