Thursday, April 11, 2013

Survey stupidity; Forrester Consulting screws up.

The Boston Globe has been doing good things, including months-long investigative pieces. The newspaper is alive and kicking.

They also have embraced online options, and have a website with full content, and an e-paper "replica edition," which mimics the look and layout of the paper product.

But they're still trying to figure out a non-paper future, so they hired Forrester Consulting to send out a long e-survey to subscribers. (See below.) Almost all the questions revolve around phone and tablet use.

The only problem: the survey is Flash-based, so it can't be viewed or completed on most phones and tablets.

D'oh.


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